In a global first, Pepsi® and Original Penguin® have partnered together on the inaugural Live for Now™ Capsule Collection. The pinnacle of the Pepsi “The Art of Football” program, the “Live for Now” Capsule Collection brings to life vibrant artwork from six of the hottest street artists: the UK’s professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands and Argentinian street artist Ever.
“This collaboration project was such a fun and exciting one,” said Adam Weir, director of designat Original Penguin. “Not only was the entire process a combined effort between Pepsi and our brand throughout, but being able to integrate our brand into the world of these street artists allowed us to support our ‘Be an Original’ positioning and break out of the box that we typically work in as a fashion brand.”
The 23 piece capsule collection blends fashion and art with bold colors and graphic designs from around the world. Designs range from solid t-shirts and iconic polo shirts featuring contrast breast pockets to all-over bold prints of each of the artists’ designs. A statement Ratner jacket boast playful patterns and bright colours in striking blues and reds that offset the cool blue and white color palette of the short sleeve chambray wovens.
Retail prices for items are: £40 for graphic and printed t-shirts; £65-70 for polo shirts; £65 for shirts; and £110 for Ratner jackets. Launching globally on May 22nd, the Original Penguin x Pepsi “Live for Now” Capsule Collection will be available for purchase at Liberty in London, BT2 in Dublin and online at www.originalpenguin.co.uk/livefornow.
For more information on the Original Penguin x Pepsi “Live for Now” Capsule Collection, visit http://www.pepsicapsulecollection.com/ and follow the conversation online with #BEANORIGINAL & #LIVEFORNOW.
